Which animal and feeding role?
Define cat or dog, life stage, complete or complementary role, and the intended feeding occasion.
Manufacturing / Dry food
Dry food with the format decisions made visible.
The catalog includes baked kibble and air-dried food routes with animal-protein sources including cod, salmon, tuna, chicken, duck, goose, lamb, and beef.
The brief
Dry food is a product system, not just a shape.
A useful dry-food brief connects the intended animal, nutritional direction, protein, format, texture, pack, target market, and commercial constraint before the manufacturing route is selected.
Baked kibble + air-dried
Two distinct catalog-backed routes for brands considering everyday nutrition, format differentiation, or a more gently processed product direction.
Questions to resolve
Make the next production conversation specific.
Which protein direction?
Use the catalog’s listed source range as a starting point for a market-specific product brief.
Which format and pack?
Shape the product around portion, shelf, logistics, pack size, and the customer’s use case.
What evidence is needed?
Plan samples, documentation, testing questions, and the commercial assumptions before production.
Take the next step
Turn a dry-food idea into a clearer brief.
Share the species, protein direction, format, market, and constraint.
Start a Manufacturing Enquiry